Typically completed by 10-14 year olds, students work collaboratively on a five hour project or challenge in self-managed groups. During the project, they use a CREST Discovery passport to record and reflect on their work. Afterwards, students communicate their findings as a group presentation.
Each pack provides teaching guides, kit lists, example timetables and suggested starter activities to help you run your day. Find out more about CREST Discovery Awards.
Marketing top tips Branding Because it can take more than five impressions for an individual to recognise a brand or specific marketing message, follow the Three Cs for marketing messages: Clear – What is the message and the offer of your invention? Must be clear and not filled with confusing words or phrases. Compelling – Interesting, relevant, topical, important to your audience. Consistent – Regardless of channel, the message must be the same. You could: • Design a logo for your invention. • Design packaging (if applicable). • Think of a snappy strapline/motto. • Design an advert for your invention. Market research Market research is the systematic and objective collection and analysis of data about your target market, with the goal of an increased understanding of them. Through the market research process, you can take data and create useful information to guide your business decisions. Market research is not an activity conducted only once; it is an ongoing study, and can be used to improve your invention. 12
Market research Invention market research questionnaire Market research is very important, especially at an early stage in the design and development process. Conduct at least three market research interviews using the questionnaire below, and use the data and feedback you get. • On a scale of 1–5, how would you rate the objectives of the invention? Unclear 1 q 2 q 3 q 4 q 5 q Clear • On a scale of 1–5, how would you rate the effectiveness of the invention? Terrible 1 q 2 q 3 q 4 q 5 q Great • On a scale of 1–5, how would you rate the function & features of the invention? Terrible 1 q 2 q 3 q 4 q 5 q Great • Would you use this invention? Yes q No q • Who would you recommend the invention be marketed to? • Any other comments about the invention? 13