Typically completed by 10-14 year olds, students work collaboratively on a five hour project or challenge in self-managed groups. During the project, they use a CREST Discovery passport to record and reflect on their work. Afterwards, students communicate their findings as a group presentation.
Each pack provides teaching guides, kit lists, example timetables and suggested starter activities to help you run your day. Find out more about CREST Discovery Awards.
Communications campaign pack Aim To develop a communications campaign that has clear, measurable objectives, that will help your community become more sustainable in the future. What have you done so far? Designing a communications campaign involves a number of different steps. You have completed a number of these in the RAPID Design Thinking booklet. Using this you have: • Identified a problem to solve. • Researched ideas or gathered information to help you solve the problem. • Sketched and written down several ideas that satisfy your requirements. • Selected and developed the idea that your team thinks will best solve the problem. What next? Now you need to turn those thoughts and ideas into a real communications campaign. Communications campaigns may aim to influence or inspire a change in the public’s behaviour or ask them to do something. You are asked to apply your knowledge of science and the media to make a communications campaign. This may be completely new or you may choose to look at an existing campaign that you would like to improve. Follow the steps on the next page to structure the design and development phase of your campaign. 1
Design & development How will your communications campaign work? What are the campaign's aims? How will it function? Is there anything else like this already? Are you 'reinventing the wheel'? No Yes How can it be improved? How will yours be different? Who is the target audience? Who is the target of the campaign? How will you promote it/who will invest in it? How can you do market research? Storyboard Campaign creation How will the campaign be spread? How can you brand/ trademark it? User testing & feedback: is it effective? No Yes 2 How can you improve it? Campaign launch! How will you update it? What would further steps be for the future?