Typically completed by 10-14 year olds, students work collaboratively on a five hour project or challenge in self-managed groups. During the project, they use a CREST Discovery passport to record and reflect on their work. Afterwards, students communicate their findings as a group presentation.
Each pack provides teaching guides, kit lists, example timetables and suggested starter activities to help you run your day. Find out more about CREST Discovery Awards.
Methods & channels of marketing Content creation The main elements of a communications campaign brief should include: • Background information • The core message • Campaign objectives • Relevant or supporting research • Competitive information (who the competitors are, how they are perceived) • The target media and method of promotion. Communications plan Marketing is all around us and we are influenced by it every day and in the vast majority of decisions we make. Marketing professionals have to be proficient not only in traditional media like television, radio, print and direct mail, but also in evolving digital platforms like email marketing, webbased advertising, multiple social media sites, mobile and viral marketing. The key to rolling out an effective campaign across multiple platforms is an integrated communications plan. 5
Target audience MP3 player You have investigated various communications campaigns to identify their purpose and key features. But who are they designed for? In other words, who is the target audience? Let’s think about the MP3 player. Who is the target audience? Is it just one type of person that can use it? When designers think about who is going to use the app, they develop what is called a ‘persona’. This describes users in personal ways, so a product team can visualise the users as they create a digital product for them. Who – Josh, Jean, Jayne or John? Josh Jean • 20-year-old art student. • Plays guitar in a college band. • Regular Facebook user. • Loves technology generally. • 70-year-old retired teacher. • Walks her dogs. • Enjoys reading novels. • Travels regularly to see family & friends. Jayne John © citalliance / 123rf.com © Cathy Yeulet / 123rf.com © Serhii Kucher / 123rf.com © Wavebreak Media Ltd / 123rf.com 6 • 30-year-old scientist. • Keen runner & gym user. • Has a laptop & smartphone. • 50-year-old sales executive. • Spends three nights a week in hotels. • Uses lots of planes & trains.