Typically completed by 10-14 year olds, students work collaboratively on a five hour project or challenge in self-managed groups. During the project, they use a CREST Discovery passport to record and reflect on their work. Afterwards, students communicate their findings as a group presentation.
Each pack provides teaching guides, kit lists, example timetables and suggested starter activities to help you run your day. Find out more about CREST Discovery Awards.
Who is it for? The first step in developing a communications plan is to determine who you want the campaign to reach, and to identify the best communication channels to reach them. • What is their age, sex, job, salary? • Where do they live? • What type of home do they have, and what is their family life like? • What education have they had? • How much free time do they have? ? • How do they like being communicated to? • Which newspapers or magazines do they read? • Which websites do they visit regularly? • Which channels are they using? • Where should you promote your campaign for maximum effectiveness? © Roberto Scandola / 123rf.com • What are their leisure interests? • What are their general attitudes and behaviours? • What is their big life goal? ? 7
Storyboard Create a storyboard to show some example messages of your communications campaign. 8